Starting a business as a teenager with one lawnmower and enough determination for a dozen men, John Lee Hoich built a career that made him a millionaire by the time he was 30.

His businesses have ranged from grounds maintenance contracts at U.S. government facilities to land development and ownership of a Hampton Hotel, a medical office building, apartment complexes, shopping centers, assisted living facilities, a golf course and a fifty-year contract for a military housing development.

John’s entrepreneurial career began early. The oldest of six children, he carried several paper routes to help cover the family’s living expenses. He was instrumental in finding jobs for approximately 300 other teenagers who complained they couldn’t find work. At 16, his mother died suddenly. Vowing to create the life his mother wanted for her children but could not provide, Hoich took the family’s lawn mower and solicited lawn service clients. His efforts were rewarded when he was named Toro Corporation’s National Young Entrepreneur of the Year.

John sits on several civic and business boards and maintains his involvement in the National Arborist Association and the Nebraska Turf Grass and Irrigation Associations.

That same dedication spills into John’s involvement in civic organizations from the Offutt Air Force Base Advisory Board, to the University of Nebraska at Omaha College of Business Administration Advisory Board; Boy Scouts Mid-America Council; The Congressional Military Academy Selection Committee and others. One of his proudest achievements is his perfect attendance since 1979 at the Suburban Rotary Club of Omaha.

John has received the U.S. Small Business Administration’s Administrators’ Award for Excellence; the National Professional Lawn Care Association’s Special Recognition Award and many others. The Alumni Foundation of Westside Community Schools named its high school alumni house after John and inducted him into its Hall of Fame. The Stephen Center names its alcohol treatment facility in Omaha, the John L. Hoich Center for Recovery.

John’s greatest achievements are his twin sons, Jeremy and Justin. Their southwest Omaha acreage includes Hoich Park, a petting zoo complete with a Brazilian bull, a herd of spot fallow deer, and a camel. John enjoys fishing, hunting, horses and spending time with his boys.


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